Economic Development Strategies for Attracting Businesses to Rural Areas

17 Jul 2023


Rural areas offer unique opportunities for businesses to thrive, with lower operating costs, access to natural resources, and a strong sense of community. However, attracting businesses to rural areas can be a challenge for many economic developers. Here are some strategies to get you started.

Identifying and Targeting Businesses

One of the first steps in attracting businesses to a rural area is identifying the types of businesses that would thrive in the region. Economic developers can start by researching the local economy, including the already present industries and the resources available in the area. This information can help identify gaps in the market and areas of opportunity for new businesses.

Once potential industries have been identified, economic developers can target businesses in those industries using a variety of tactics. One effective strategy is to attend industry conferences and events where developers can network with potential investors and showcase the benefits of doing business in the area. Economic developers can also partner with local business associations or trade organizations to promote the area to businesses in their industry.

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